Mark. Sci.

Keyphrases

Publications

volume 43, number 1, 2024

volume 43, number 2, 2024

Kathleen T. Li
Frontiers: A Simple Forward Difference-in-Differences Method. Mark. Sci. 43 (2) (2024)
Qiyuan Wang
For-Sale-by-Owner Platforms and Intermediation Pricing: Evidence from a Natural Experiment. Mark. Sci. 43 (2) (2024)
Frank Germann, Stephen J. Anderson, Pradeep K. Chintagunta, Naufel J. Vilcassim
Frontiers: Breaking the Glass Ceiling: Empowering Female Entrepreneurs Through Female Mentors. Mark. Sci. 43 (2) (2024)
Robert E. Sanders
Dynamic Pricing and Organic Waste Bans: A Study of Grocery Retailers' Incentives to Reduce Food Waste. Mark. Sci. 43 (2) (2024)
2023 Guest Associate Editors and Ad Hoc Reviewers. Mark. Sci. 43 (2) (2024)
Dana Turjeman, Fred M. Feinberg
When the Data Are Out: Measuring Behavioral Changes Following a Data Breach. Mark. Sci. 43 (2) (2024)
Bo Zhou, Tianxin Zou
Rejoinder on "Competing for Recommendations: The Strategic Impact of Personalized Product Recommendations in Online Marketplaces". Mark. Sci. 43 (2) (2024)
Min Tian, Paul R. Hoban, Neeraj Arora
What Cookie-Based Advertising Effectiveness Fails to Measure. Mark. Sci. 43 (2) (2024)
Peiyao Li, Noah Castelo, Zsolt Katona, Miklos Sarvary
Frontiers: Determining the Validity of Large Language Models for Automated Perceptual Analysis. Mark. Sci. 43 (2) (2024)
Jinyi Liu, Tingliang Huang
Erratum on "Competing for Recommendations" Model by Zhou and Zou (2023). Mark. Sci. 43 (2) (2024)
Service Awards. Mark. Sci. 43 (2) (2024)
Focus on Authors. Mark. Sci. 43 (2) (2024)
Nguyen Nguyen, Joseph Johnson, Michael Tsiros
Unlimited Testing: Let's Test Your Emails with AI. Mark. Sci. 43 (2) (2024)
Editorial Board. Mark. Sci. 43 (2) (2024)
Ioannis Evangelidis
Frontiers: Shrinkflation Aversion: When and Why Product Size Decreases Are Seen as More Unfair than Equivalent Price Increases. Mark. Sci. 43 (2) (2024)
Joonhyuk Yang, Navdeep S. Sahni, Harikesh S. Nair, Xi Xiong
Advertising as Information for Ranking E-Commerce Search Listings. Mark. Sci. 43 (2) (2024)
George Z. Gui
Combining Observational and Experimental Data to Improve Efficiency Using Imperfect Instruments. Mark. Sci. 43 (2) (2024)
Ike Silver, Deborah A. Small
Put Your Mouth Where Your Money Is: A Field Experiment Encouraging Donors to Share About Charity. Mark. Sci. 43 (2) (2024)
Fei Long, Yunchuan Liu
Platform Manipulation in Online Retail Marketplace with Sponsored Advertising. Mark. Sci. 43 (2) (2024)

volume 43, number 3, 2024

volume 43, number 4, 2024

Karsten Hansen, Kanishka Misra, Robert Evan Sanders
Uninformed Choices in Perishables. Mark. Sci. 43 (4) (2024)
Sebastian Gabel, Dominik Molitor, Martin Spann
Frontiers: The Effect of an Ad Ban on Retailer Sales: Insights from a Natural Experiment. Mark. Sci. 43 (4) (2024)
Ron Berman, Elea McDonnell Feit
Latent Stratification for Incrementality Experiments. Mark. Sci. 43 (4) (2024)
Ali Goli, Amandeep Singh
Frontiers: Can Large Language Models Capture Human Preferences? Mark. Sci. 43 (4) (2024)
Cheng Chou, Vineet Kumar
Estimating Demand for Subscription Products: Identification of Willingness to Pay Without Price Variation. Mark. Sci. 43 (4) (2024)
Qitian Ren
Advertising and Content Creation on Digital Content Platforms. Mark. Sci. 43 (4) (2024)
Jeanine Miklós-Thal, Avi Goldfarb, Avery M. Haviv, Catherine Tucker
Frontiers: Digital Hermits. Mark. Sci. 43 (4) (2024)
Yue Wu
Creation, Consumption, and Control of Sensitive Content. Mark. Sci. 43 (4) (2024)
Ta-Wei Huang, Eva Ascarza
Doing More with Less: Overcoming Ineffective Long-Term Targeting Using Short-Term Signals. Mark. Sci. 43 (4) (2024)
Focus on Authors. Mark. Sci. 43 (4) (2024)
Mingyu Joo, Jiaqi Shi, Vibhanshu Abhishek
Do Sellers Benefit from Sponsored Product Listings? Evidence from an Online Marketplace. Mark. Sci. 43 (4) (2024)
Ye Qiu, Ram C. Rao
Can Merchants Benefit from Entry by (Amazon-Like) Platform if Multiagent Prices Signal Quality? Mark. Sci. 43 (4) (2024)
Ting Zhang
Commentary on "Frontiers: Breaking the Glass Ceiling: Empowering Female Entrepreneurs Through Female Mentors". Mark. Sci. 43 (4) (2024)
Jiwoong Shin, Chi-Ying Wang
The Role of Messenger in Advertising Content: Bayesian Persuasion Perspective. Mark. Sci. 43 (4) (2024)