Mark. Sci.

Keyphrases

Publications

volume 42, number 1, 2023

Verena Schoenmueller, Oded Netzer, Florian Stahl
Frontiers: Polarized America: From Political Polarization to Preference Polarization. Mark. Sci. 42 (1) (2023)
Raluca M. Ursu, Qianyun (Poppy) Zhang, Elisabeth Honka
Search Gaps and Consumer Fatigue. Mark. Sci. 42 (1) (2023)
Magda Hassan, Jaideep Prabhu, Rajesh Chandy, Om Narasimhan
When Bulldozers Loom: Informal Property Rights and Marketing Practice Innovation Among Emerging Market Microentrepreneurs. Mark. Sci. 42 (1) (2023)
Sungsik Park, Man Xie, Jinhong Xie
Frontiers: Framing Price Increase as Discount: A New Manipulation of Reference Price. Mark. Sci. 42 (1) (2023)
Bart J. Bronnenberg, Jean-Pierre Dubé
Comment on "Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?". Mark. Sci. 42 (1) (2023)
Yphtach Lelkes
Commentary on "Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?". Mark. Sci. 42 (1) (2023)
Kristen E. Duke, On Amir
The Importance of Selling Formats: When Integrating Purchase and Quantity Decisions Increases Sales. Mark. Sci. 42 (1) (2023)
Kristina Brecko
New Features Free of Charge? Intertemporal Product Versions and Pricing in the Software Market. Mark. Sci. 42 (1) (2023)
Lan Luo, Koen Pauwels
Practice Prize Report: The 2020 and 2022 ISMS Gary Lilien Practice Prize Competition. Mark. Sci. 42 (1) (2023)
Dai Yao, Chuang Tang, Junhong Chu
A Dynamic Model of Owner Acceptance in Peer-to-Peer Sharing Markets. Mark. Sci. 42 (1) (2023)
Jura Liaukonyte, Anna E. Tuchman, Xinrong Zhu
Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact? Mark. Sci. 42 (1) (2023)
Jeffrey D. Shulman, Olivier Toubia, Raena Saddler
Editorial: Marketing's Role in the Evolving Discipline of Product Management. Mark. Sci. 42 (1) (2023)
Jura Liaukonyte, Anna E. Tuchman, Xinrong Zhu
Rejoinder: Spilling More Beans on Political Consumerism: It's More of the Same Tune. Mark. Sci. 42 (1) (2023)
Piyush Anand, Clarence Lee
Using Deep Learning to Overcome Privacy and Scalability Issues in Customer Data Transfer. Mark. Sci. 42 (1) (2023)

volume 42, number 2, 2023

Zemin (Zachary) Zhong
Platform Search Design: The Roles of Precision and Price. Mark. Sci. 42 (2) (2023)
Nicolás Aramayo, Mario Schiappacasse, Marcel Goic
A Multiarmed Bandit Approach for House Ads Recommendations. Mark. Sci. 42 (2) (2023)
Hyung Sup (Zack) Bhan, Eric T. Anderson
Multiyear Impact of Backorder Delays: A Quasi-Experimental Approach. Mark. Sci. 42 (2) (2023)
Dmitri Kuksov, Chenxi Liao
Restricting Speculative Reselling: When "How Much" Is the Question. Mark. Sci. 42 (2) (2023)
Maarten C. W. Janssen, Edona Reshidi
Discriminatory Trade Promotions in Consumer Search Markets. Mark. Sci. 42 (2) (2023)
Z. Eddie Ning, J. Miguel Villas-Boas
Browse or Experience. Mark. Sci. 42 (2) (2023)
Bo Zhou, Tianxin Zou
Competing for Recommendations: The Strategic Impact of Personalized Product Recommendations in Online Marketplaces. Mark. Sci. 42 (2) (2023)
Heski Bar-Isaac, Sandro Shelegia
Search, Showrooming, and Retailer Variety. Mark. Sci. 42 (2) (2023)
Liang Guo, Wendy Xu
"We Are the World": When More Equality Improves Efficiency and Antipandemic Consumptions Are Intervened. Mark. Sci. 42 (2) (2023)
Aaron Adalja, Jura Liaukonyte, Emily Wang, Xinrong Zhu
GMO and Non-GMO Labeling Effects: Evidence from a Quasi-Natural Experiment. Mark. Sci. 42 (2) (2023)

volume 41, number 4, 2022

volume 41, number 5, 2022

Maferima Touré-Tillery, Lili Wang
The Good-on-Paper Effect: How the Decision Context Influences Virtuous Behavior. Mark. Sci. 41 (5) (2022)
Anocha Aribarg, Tat Chan, Preyas S. Desai, Nitin Mehta, Upender Subramanian, Olivier Toubia, Kenneth C. Wilbur
. Mark. Sci. 41 (5) (2022)
Liang Guo
Strategic Communication Before Price Haggling: A Tale of Two Orientations. Mark. Sci. 41 (5) (2022)
Sebastián Araya, Andrés Elberg, Carlos Noton, Daniel Schwartz
Identifying Food Labeling Effects on Consumer Behavior. Mark. Sci. 41 (5) (2022)
Sherry He, Brett Hollenbeck, Davide Proserpio
The Market for Fake Reviews. Mark. Sci. 41 (5) (2022)
Jiyeon Hong, Paul R. Hoban
Writing More Compelling Creative Appeals: A Deep Learning-Based Approach. Mark. Sci. 41 (5) (2022)
James D. Dana Jr., Kevin R. Williams
Intertemporal Price Discrimination in Sequential Quantity-Price Games. Mark. Sci. 41 (5) (2022)
Matthew McGranaghan, Jura Liaukonyte, Kenneth C. Wilbur
How Viewer Tuning, Presence, and Attention Respond to Ad Content and Predict Brand Search Lift. Mark. Sci. 41 (5) (2022)

volume 41, number 6, 2022