Anja Lambrecht

Publication Activity (10 Years)

Years Active: 2011-2024
Publications (10 Years): 6

Top Topics

Targeted Advertising

Microblog Posts

Bias Correction

Top Venues

Publications

Ali Goli, Anja Lambrecht, Hema Yoganarasimhan
A Bias Correction Approach for Interference in Ranking Experiments. Mark. Sci. 43 (3) (2024)
Yiting Deng, Anja Lambrecht, Yongdong Liu
Spillover Effects and Freemium Strategy in the Mobile App Market. Manag. Sci. 69 (9) (2023)
Prasad Vana, Anja Lambrecht
The Effect of Individual Online Reviews on Purchase Likelihood. Mark. Sci. 40 (4) (2021)
Anja Lambrecht, Catherine Tucker
Algorithmic Bias? An Empirical Study of Apparent Gender-Based Discrimination in the Display of STEM Career Ads. Manag. Sci. 65 (7) (2019)
Anja Lambrecht, Catherine Tucker, Caroline Wiertz
Advertising to Early Trend Propagators: Evidence from Twitter. Mark. Sci. 37 (2) (2018)
Anja Lambrecht, Kanishka Misra
Fee or Free: When Should Firms Charge for Online Content? Manag. Sci. 63 (4) (2017)
Anja Lambrecht, Katja Seim, Catherine Tucker
Stuck in the Adoption Funnel: The Effect of Interruptions in the Adoption Process on Usage. Mark. Sci. 30 (2) (2011)