Hema Yoganarasimhan

Publication Activity (10 Years)

Years Active: 2012-2024
Publications (10 Years): 9

Top Topics

Naive Bayes Models

Maximum Entropy Principle

Mobile Advertising

Top Venues

Publications

Zikun Ye, Hema Yoganarasimhan, Yufeng Zheng
LOLA: LLM-Assisted Online Learning Algorithm for Content Experiments. CoRR (2024)
Ali Goli, Anja Lambrecht, Hema Yoganarasimhan
A Bias Correction Approach for Interference in Ranking Experiments. Mark. Sci. 43 (3) (2024)
Amandeep Singh, Ye Liu, Hema Yoganarasimhan
Choice Models and Permutation Invariance. CoRR (2023)
Hema Yoganarasimhan, Ebrahim Barzegary, Abhishek Pani
Design and Evaluation of Optimal Free Trials. Manag. Sci. 69 (6) (2023)
Behnaz Bojd, Hema Yoganarasimhan
Star-Cursed Lovers: Role of Popularity Information in Online Dating. Mark. Sci. 41 (1) (2022)
Omid Rafieian, Hema Yoganarasimhan
Targeting and Privacy in Mobile Advertising. Mark. Sci. 40 (2) (2021)
Hema Yoganarasimhan, Ebrahim Barzegary, Abhishek Pani
Design and Evaluation of Personalized Free Trials. CoRR (2020)
Hema Yoganarasimhan
Search Personalization Using Machine Learning. Manag. Sci. 66 (3) (2020)
Hema Yoganarasimhan
Estimation of Beauty Contest Auctions. Mark. Sci. 35 (1) (2016)
Hema Yoganarasimhan
The Value of Reputation in an Online Freelance Marketplace. Mark. Sci. 32 (6) (2013)
Hema Yoganarasimhan
Cloak or Flaunt? The Fashion Dilemma. Mark. Sci. 31 (1) (2012)
Dina Mayzlin, Hema Yoganarasimhan
Link to Success: How Blogs Build an Audience by Promoting Rivals. Manag. Sci. 58 (9) (2012)