Targeting and Privacy in Mobile Advertising.
Omid RafieianHema YoganarasimhanPublished in: Mark. Sci. (2021)
Keyphrases
- mobile advertising
- privacy preserving
- personal information
- internet advertising
- private information
- privacy aware
- privacy preservation
- statistical databases
- security issues
- privacy protection
- data privacy
- private data
- privacy concerns
- sensitive information
- location privacy
- website
- security concerns
- preserving privacy
- database views
- legal issues
- differential privacy
- personal data
- third party
- database
- privacy enhancing
- privacy requirements
- security risks
- identity management
- privacy issues
- privacy preserving data mining
- data sets