Dina Mayzlin

Publication Activity (10 Years)

Years Active: 2009-2022
Publications (10 Years): 2

Top Topics

Social Media Sites

Influence Propagation

Viral Marketing

Top Venues

Publications

Amy Pei, Dina Mayzlin
Influencing Social Media Influencers Through Affiliation. Mark. Sci. 41 (3) (2022)
Judith A. Chevalier, Yaniv Dover, Dina Mayzlin
Channels of Impact: User Reviews When Quality Is Dynamic and Managers Respond. Mark. Sci. 37 (5) (2018)
Dina Mayzlin, Hema Yoganarasimhan
Link to Success: How Blogs Build an Audience by Promoting Rivals. Manag. Sci. 58 (9) (2012)
Dina Mayzlin, Jiwoong Shin
Uninformative Advertising as an Invitation to Search. Mark. Sci. 30 (4) (2011)
David Godes, Dina Mayzlin
Firm-Created Word-of-Mouth Communication: Evidence from a Field Test. Mark. Sci. 28 (4) (2009)