Uninformative Advertising as an Invitation to Search.

Dina Mayzlin Jiwoong Shin

Published in: Mark. Sci. (2011)

Keyphrases

search algorithm
search space
search efficiency
data sets
exhaustive search
information retrieval
search strategies
search methods
search strategy
search mechanism
database
information access
heuristic search
user queries
state space
evolutionary algorithm
video sequences