Jiwoong Shin

Publication Activity (10 Years)

Years Active: 2004-2024
Publications (10 Years): 8

Top Topics

Product Quality

Predictive Analytics

Online Advertising

Top Venues

Publications

Jiwoong Shin, Chi-Ying Wang
The Role of Messenger in Advertising Content: Bayesian Persuasion Perspective. Mark. Sci. 43 (4) (2024)
W. Jason Choi, Qihong Liu, Jiwoong Shin
Predictive Analytics and Ship-Then-Shop Subscription. Manag. Sci. 70 (2) (2024)
Jiwoong Shin, Woochoel Shin
A Theory of Irrelevant Advertising: An Agency-Induced Targeting Inefficiency. Manag. Sci. 69 (8) (2023)
T. Tony Ke, Jiwoong Shin, Jungju Yu
A Model of Product Portfolio Design: Guiding Consumer Search Through Brand Positioning. Mark. Sci. 42 (6) (2023)
Minkyu Shin, Jiwoong Shin, Soheil Ghili, Jaehwan Kim
The Impact of the Gig Economy on Product Quality Through the Labor Market: Evidence from Ridesharing and Restaurant Quality. Manag. Sci. 69 (5) (2023)
Jiwoong Shin, Jungju Yu
Targeted Advertising and Consumer Inference. Mark. Sci. 40 (5) (2021)
Michelle Y. Lu, Jiwoong Shin
A Model of Two-Sided Costly Communication for Building New Product Category Demand. Mark. Sci. 37 (3) (2018)
Yu (Jeffrey) Hu, Jiwoong Shin, Zhulei Tang
Incentive Problems in Performance-Based Online Advertising Pricing: Cost per Click vs. Cost per Action. Manag. Sci. 62 (7) (2016)
Robert Ridlon, Jiwoong Shin
Favoring the Winner or Loser in Repeated Contests. Mark. Sci. 32 (5) (2013)
Jiwoong Shin, K. Sudhir, Dae-Hee Yoon
When to "Fire" Customers: Customer Cost-Based Pricing. Manag. Sci. 58 (5) (2012)
Dina Mayzlin, Jiwoong Shin
Uninformative Advertising as an Invitation to Search. Mark. Sci. 30 (4) (2011)
Yu (Jeffrey) Hu, Jiwoong Shin, Zhulei Tang
Pricing of Online Advertising: Cost-Per-Click-Through Vs. Cost-Per-Action. HICSS (2010)
Jiwoong Shin, K. Sudhir
A Customer Management Dilemma: When Is It Profitable to Reward One's Own Customers? Mark. Sci. 29 (4) (2010)
Jiwoong Shin, Dan Ariely
Keeping Doors Open: The Effect of Unavailability on Incentives to Keep Options Viable. Manag. Sci. 50 (5) (2004)