Jungju Yu

Publication Activity (10 Years)

Years Active: 2021-2023
Publications (10 Years): 4

Top Topics

Multidimensional Space

Inference Process

Targeted Advertising

Statistical Model

Top Venues

Publications

Stylianos Despotakis, Jungju Yu
Multidimensional Targeting and Consumer Response. Manag. Sci. 69 (8) (2023)
T. Tony Ke, Jiwoong Shin, Jungju Yu
A Model of Product Portfolio Design: Guiding Consumer Search Through Brand Positioning. Mark. Sci. 42 (6) (2023)
Jiwoong Shin, Jungju Yu
Targeted Advertising and Consumer Inference. Mark. Sci. 40 (5) (2021)
Jungju Yu
A Model of Brand Architecture Choice: A House of Brands vs. A Branded House. Mark. Sci. 40 (1) (2021)