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Jungju Yu
ORCID
Publication Activity (10 Years)
Years Active: 2021-2023
Publications (10 Years): 3
Top Topics
Autoregressive
Inference Mechanism
Probabilistic Inference
Targeted Advertising
Top Venues
Mark. Sci.
Manag. Sci.
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Publications
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Stylianos Despotakis
,
Jungju Yu
Multidimensional Targeting and Consumer Response.
Manag. Sci.
69 (8) (2023)
Jiwoong Shin
,
Jungju Yu
Targeted Advertising and Consumer Inference.
Mark. Sci.
40 (5) (2021)
Jungju Yu
A Model of Brand Architecture Choice: A House of Brands vs. A Branded House.
Mark. Sci.
40 (1) (2021)