A Model of Product Portfolio Design: Guiding Consumer Search Through Brand Positioning.

T. Tony Ke Jiwoong Shin Jungju Yu

Published in: Mark. Sci. (2023)

Keyphrases

search algorithm
conceptual model
probabilistic model
statistical model
genetic algorithm
theoretical framework
neural network
user interface
probability distribution
conceptual framework
objective function
optimal solution
information retrieval systems
life cycle
metamodel
consumer behavior