A Model of Brand Architecture Choice: A House of Brands vs. A Branded House.
Jungju YuPublished in: Mark. Sci. (2021)
Keyphrases
- management system
- network model
- computational model
- high level
- prediction model
- prior knowledge
- probabilistic model
- probability distribution
- formal model
- statistical model
- experimental data
- conceptual model
- mathematical model
- autoregressive
- neural network model
- sensitivity analysis
- information retrieval
- reinforcement learning
- bayesian networks
- e learning