The Role of Messenger in Advertising Content: Bayesian Persuasion Perspective.

Jiwoong Shin Chi-Ying Wang

Published in: Mark. Sci. (2024)

Keyphrases

targeted advertising
multimedia content
data driven
bayesian decision
data sets
bayesian networks
viewpoint
maximum likelihood
bayesian estimation
bayesian analysis
metadata
multimedia
case study
posterior probability
bayesian learning
internet advertising