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Chi-Ying Wang
Publication Activity (10 Years)
Years Active: 2024-2024
Publications (10 Years): 1
Top Topics
Targeted Advertising
Bayesian Decision
Data Driven
Multimedia Content
Top Venues
Mark. Sci.
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Publications
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Jiwoong Shin
,
Chi-Ying Wang
The Role of Messenger in Advertising Content: Bayesian Persuasion Perspective.
Mark. Sci.
43 (4) (2024)