A Model of Two-Sided Costly Communication for Building New Product Category Demand.

Michelle Y. Lu Jiwoong Shin

Published in: Mark. Sci. (2018)

Keyphrases

mathematical model
theoretical framework
statistical model
experimental data
objective function
computational model
machine learning
formal model
sensitivity analysis
management system
probabilistic model
multi agent systems
video sequences
multiscale
high level
case study
data sets