A Customer Management Dilemma: When Is It Profitable to Reward One's Own Customers?
Jiwoong ShinK. SudhirPublished in: Mark. Sci. (2010)
Keyphrases
- customer relationship management
- customer satisfaction
- customer service
- customer behavior
- customer support
- marketing strategies
- customer retention
- call center
- potential customers
- customer data
- customer churn
- direct marketing
- management system
- customer segmentation
- commercial banks
- customer base
- reinforcement learning
- customer preferences
- data mining
- service times
- customer demand
- data mining applications
- information management
- customer requirements
- retail banking
- long run
- electronic commerce
- banking industry
- customer orders
- customer classes
- banking services
- limited capacity
- churn prediction
- online stores
- holding cost
- single server
- knowledge management
- information systems