Woochoel Shin

Publication Activity (10 Years)

Years Active: 2011-2024
Publications (10 Years): 7

Top Topics

Search Advertising

Consumer Reviews

Purchase Decision

Top Venues

Publications

Wilfred Amaldoss, Jinzhao Du, Woochoel Shin
Pricing Strategy of Competing Media Platforms. Mark. Sci. 43 (3) (2024)
Jiwoong Shin, Woochoel Shin
A Theory of Irrelevant Advertising: An Agency-Induced Targeting Inefficiency. Manag. Sci. 69 (8) (2023)
Sungsik Park, Woochoel Shin, Jinhong Xie
Disclosure in Incentivized Reviews: Does It Protect Consumers? Manag. Sci. 69 (11) (2023)
Sungsik Park, Woochoel Shin, Jinhong Xie
The Fateful First Consumer Review. Mark. Sci. 40 (3) (2021)
Wilfred Amaldoss, Jinzhao Du, Woochoel Shin
Media Platforms' Content Provision Strategies and Sources of Profits. Mark. Sci. 40 (3) (2021)
Wilfred Amaldoss, Preyas S. Desai, Woochoel Shin
Keyword Search Advertising and First-Page Bid Estimates: A Strategic Analysis. Manag. Sci. 61 (3) (2015)
Woochoel Shin
Keyword Search Advertising and Limited Budgets. Mark. Sci. 34 (6) (2015)
Preyas S. Desai, Woochoel Shin, Richard Staelin
The Company That You Keep: When to Buy a Competitor's Keyword. Mark. Sci. 33 (4) (2014)
Wilfred Amaldoss, Woochoel Shin
Competing for Low-End Markets. Mark. Sci. 30 (5) (2011)