Richard Staelin

Publication Activity (10 Years)

Years Active: 2008-2017
Publications (10 Years): 2

Top Topics

Direct Marketing

Keyword Extraction

Top Venues

Publications

William Boulding, Abhijit Guha, Richard Staelin
Do We Really Need to Change the Decision Maker? Counterintuitive Escalation of Commitment Results in Real Options Contexts. Manag. Sci. 63 (10) (2017)
Mitchell J. Lovett, Richard Staelin
The Role of Paid, Earned, and Owned Media in Building Entertainment Brands: Reminding, Informing, and Enhancing Enjoyment. Mark. Sci. 35 (1) (2016)
Preyas S. Desai, Woochoel Shin, Richard Staelin
The Company That You Keep: When to Buy a Competitor's Keyword. Mark. Sci. 33 (4) (2014)
Eunkyu Lee, Richard Staelin, Weon Sang Yoo, Rex Du
A "Meta-Analysis" of Multibrand, Multioutlet Channel Systems. Manag. Sci. 59 (9) (2013)
Pradeep Chintagunta, Dominique M. Hanssens, John R. Hauser, Jagmohan Singh Raju, Kannan Srinivasan, Richard Staelin
: A Strategic Review. Mark. Sci. 32 (1) (2013)
Alexandre Belloni, Mitchell J. Lovett, William Boulding, Richard Staelin
Optimal Admission and Scholarship Decisions: Choosing Customized Marketing Offers to Attract a Desirable Mix of Customers. Mark. Sci. 31 (4) (2012)
Brett R. Gordon, Raphael Thomadsen, Eric T. Bradlow, Jean-Pierre Dubé, Richard Staelin
Foreword - Revisiting the Workshop on Quantitative Marketing and Structural Econometrics. Mark. Sci. 30 (6) (2011)
Wilfred Amaldoss, Richard Staelin
Cross-Function and Same-Function Alliances: How Does Alliance Structure Affect the Behavior of Partnering Firms? Manag. Sci. 56 (2) (2010)
Markus Christen, William Boulding, Richard Staelin
Optimal Market Intelligence Strategy When Management Attention Is Scarce. Manag. Sci. 55 (4) (2009)
Timothy W. McGuire, Richard Staelin
An Industry Equilibrium Analysis of Downstream Vertical Integration. Mark. Sci. 27 (1) (2008)
Richard Staelin
Commentary - An Industry Equilibrium Analysis of Downstream Vertical Integration: Twenty-Five Years Later. Mark. Sci. 27 (1) (2008)