Mitchell J. Lovett

Publication Activity (10 Years)

Years Active: 2011-2023
Publications (10 Years): 2

Top Topics

Learning Process

Evolutionary Algorithm

Top Venues

Publications

Brett R. Gordon, Mitchell J. Lovett, Bowen Luo, James C. Reeder
Disentangling the Effects of Ad Tone on Voter Turnout and Candidate Choice in Presidential Elections. Manag. Sci. 69 (1) (2023)
Mitchell J. Lovett, Richard Staelin
The Role of Paid, Earned, and Owned Media in Building Entertainment Brands: Reminding, Informing, and Enhancing Enjoyment. Mark. Sci. 35 (1) (2016)
Mitchell J. Lovett, Renana Peres, Ron Shachar
A Data Set of Brands and Their Characteristics. Mark. Sci. 33 (4) (2014)
Alexandre Belloni, Mitchell J. Lovett, William Boulding, Richard Staelin
Optimal Admission and Scholarship Decisions: Choosing Customized Marketing Offers to Attract a Desirable Mix of Customers. Mark. Sci. 31 (4) (2012)
Mitchell J. Lovett, Ron Shachar
The Seeds of Negativity: Knowledge and Money. Mark. Sci. 30 (3) (2011)