James C. Reeder

Publication Activity (10 Years)

Years Active: 2023-2023
Publications (10 Years): 2

Top Topics

Marketing Strategies

Machine Learning

Top Venues

Publications

Brett R. Gordon, Mitchell J. Lovett, Bowen Luo, James C. Reeder
Disentangling the Effects of Ad Tone on Voter Turnout and Candidate Choice in Presidential Elections. Manag. Sci. 69 (1) (2023)
Paul B. Ellickson, Wreetabrata Kar, James C. Reeder
Estimating Marketing Component Effects: Double Machine Learning from Targeted Digital Promotions. Mark. Sci. 42 (4) (2023)