Brett R. Gordon

Publication Activity (10 Years)

Years Active: 2009-2023
Publications (10 Years): 6

Top Topics

Demand Function

Empirical Evidence

Top Venues

Publications

Brett R. Gordon, Mitchell J. Lovett, Bowen Luo, James C. Reeder
Disentangling the Effects of Ad Tone on Voter Turnout and Candidate Choice in Presidential Elections. Manag. Sci. 69 (1) (2023)
Brett R. Gordon, Robert Moakler, Florian Zettelmeyer
Close Enough? A Large-Scale Exploration of Non-Experimental Approaches to Advertising Measurement. Mark. Sci. 42 (4) (2023)
Joonhyuk Yang, Eric T. Anderson, Brett R. Gordon
Digitization and Flexibility: Evidence from the South Korean Movie Market. Mark. Sci. 40 (5) (2021)
Brett R. Gordon, Florian Zettelmeyer, Neha Bhargava, Daniel Chapsky
A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook. Mark. Sci. 38 (2) (2019)
Yang Li, Brett R. Gordon, Oded Netzer
An Empirical Study of National vs. Local Pricing by Chain Stores Under Competition. Mark. Sci. 37 (5) (2018)
Brett R. Gordon, Baohong Sun
A Dynamic Model of Rational Addiction: Evaluating Cigarette Taxes. Mark. Sci. 34 (3) (2015)
Brett R. Gordon, Wesley R. Hartmann
Advertising Effects in Presidential Elections. Mark. Sci. 32 (1) (2013)
Vineet Kumar, Brett R. Gordon, Kannan Srinivasan
Competitive Strategy for Open Source Software. Mark. Sci. 30 (6) (2011)
Brett R. Gordon, Raphael Thomadsen, Eric T. Bradlow, Jean-Pierre Dubé, Richard Staelin
Foreword - Revisiting the Workshop on Quantitative Marketing and Structural Econometrics. Mark. Sci. 30 (6) (2011)
Brett R. Gordon
A Dynamic Model of Consumer Replacement Cycles in the PC Processor Industry. Mark. Sci. 28 (5) (2009)