Foreword - Revisiting the Workshop on Quantitative Marketing and Structural Econometrics.
Brett R. GordonRaphael ThomadsenEric T. BradlowJean-Pierre DubéRichard StaelinPublished in: Mark. Sci. (2011)
Keyphrases
- website
- special issue
- panel discussion
- structural information
- artificial intelligence
- selected papers
- long term
- decision making
- statistical models
- structural features
- data mining
- case study
- qualitative and quantitative
- quantitative and qualitative
- structural analysis
- customer relationship management
- direct marketing
- customer behavior
- quantitative measures