Eric T. Bradlow

Publication Activity (10 Years)

Years Active: 2006-2022
Publications (10 Years): 5

Top Topics

Predictive Analytics

Display Advertising

Multi Armed Bandit

Top Venues

Publications

Mingyung Kim, Eric T. Bradlow, Raghuram Iyengar
Selecting Data Granularity and Model Specification Using the Scaled Power Likelihood with Multiple Weights. Mark. Sci. 41 (4) (2022)
Ludovic Stourm, Raghuram Iyengar, Eric T. Bradlow
A Flexible Demand Model for Complements Using Household Production Theory. Mark. Sci. 39 (4) (2020)
Arun Gopalakrishnan, Eric T. Bradlow, Peter S. Fader
A Cross-Cohort Changepoint Model for Customer-Base Analysis. Mark. Sci. 36 (2) (2017)
Eric M. Schwartz, Eric T. Bradlow, Peter S. Fader
Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments. Mark. Sci. 36 (4) (2017)
Daniel Zantedeschi, Eleanor McDonnell Feit, Eric T. Bradlow
Measuring Multichannel Advertising Response. Manag. Sci. 63 (8) (2017)
Yao Zhang, Eric T. Bradlow, Dylan S. Small
Predicting Customer Value Using Clumpiness: From RFM to RFMC. Mark. Sci. 34 (2) (2015)
Dimitris Bertsimas, Eric T. Bradlow, Noah Gans, Alok Gupta
Introduction to the Special Issue on Business Analytics. Manag. Sci. 60 (6) (2014)
Eric M. Schwartz, Eric T. Bradlow, Peter S. Fader
Model Selection Using Database Characteristics: Developing a Classification Tree for Longitudinal Incidence Data. Mark. Sci. 33 (2) (2014)
Tauhid Zaman, Emily B. Fox, Eric T. Bradlow
A Bayesian Approach for Predicting the Popularity of Tweets CoRR (2013)
Dimitris Bertsimas, Eric T. Bradlow, Noah Gans, Alok Gupta
: Business Analytics: Submission deadline: September 16, 2012 Expected publication date: First Quarter 2014. Manag. Sci. 58 (7) (2012)
Dimitris Bertsimas, Eric T. Bradlow, Noah Gans, Alok Gupta
: Business Analytics: Submission deadline: September 16, 2012 Expected publication date: First Quarter 2014. Manag. Sci. 58 (9) (2012)
Eric T. Bradlow
2010 Guest Area Editors and Ad Hoc Reviewers. Mark. Sci. 30 (1) (2011)
David A. Schweidel, Eric T. Bradlow, Peter S. Fader
Portfolio Dynamics for Customers of a Multiservice Provider. Manag. Sci. 57 (3) (2011)
Brett R. Gordon, Raphael Thomadsen, Eric T. Bradlow, Jean-Pierre Dubé, Richard Staelin
Foreword - Revisiting the Workshop on Quantitative Marketing and Structural Econometrics. Mark. Sci. 30 (6) (2011)
Eric T. Bradlow
Editorial - It's Never Good-bye to Marketing Science. Mark. Sci. 29 (6) (2010)
Andrés Musalem, Marcelo Olivares, Eric T. Bradlow, Christian Terwiesch, Daniel Corsten
Structural Estimation of the Effect of Out-of-Stocks. Manag. Sci. 56 (7) (2010)
Eric T. Bradlow
Being Resolved Equal Nothing Gained? Bringing in the Wisdom of the Academic Crowd. Mark. Sci. 28 (5) (2009)
Sam K. Hui, Peter S. Fader, Eric T. Bradlow
Research Note - The Traveling Salesman Goes Shopping: The Systematic Deviations of Grocery Paths from TSP Optimality. Mark. Sci. 28 (3) (2009)
Sam K. Hui, Peter S. Fader, Eric T. Bradlow
Path Data in Marketing: An Integrative Framework and Prospectus for Model Building. Mark. Sci. 28 (2) (2009)
Eric T. Bradlow, Anne T. Coughlan
Editorial - Analytical Transparency. Mark. Sci. 28 (3) (2009)
Eric T. Bradlow
Statement from the Editor Regarding "'Counting Your Customers' One by One: A Hierarchical Bayes Extension to the Pareto/NBD Model". Mark. Sci. 28 (3) (2009)
Min Ding, Young-Hoon Park, Eric T. Bradlow
Barter Markets for Conjoint Analysis. Manag. Sci. 55 (6) (2009)
Eric T. Bradlow
Editorial - Marketing Science and the Financial Crisis. Mark. Sci. 28 (2) (2009)
David A. Schweidel, Peter S. Fader, Eric T. Bradlow
A Bivariate Timing Model of Customer Acquisition and Retention. Mark. Sci. 27 (5) (2008)
Eric T. Bradlow
Editorial - Enticing and Publishing the Home Run Paper. Mark. Sci. 27 (1) (2008)
Eric T. Bradlow
Editorial - Maximizing Impact via Database Submissions. Mark. Sci. 27 (4) (2008)
Eric T. Bradlow
Editorial - The Scientific Process at Its Best. Mark. Sci. 27 (3) (2008)
Steven M. Shugan, Eric T. Bradlow
Editorial - Database Submissions. Mark. Sci. 27 (1) (2008)
Michael Braun, Peter S. Fader, Eric T. Bradlow, Howard Kunreuther
Modeling the "Pseudodeductible" in Insurance Claims Decisions. Manag. Sci. 52 (8) (2006)