Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments.
Eric M. SchwartzEric T. BradlowPeter S. FaderPublished in: Mark. Sci. (2017)
Keyphrases
- display advertising
- multi armed bandit
- multi armed bandits
- online advertising
- advertising campaigns
- reinforcement learning
- decentralized decision making
- search advertising
- customer relationship management
- customer satisfaction
- data mining
- marketing strategies
- web pages
- direct marketing
- regret bounds
- closed form
- web search
- lower bound
- e learning