Steven M. Shugan

Publication Activity (10 Years)

Years Active: 1980-2023
Publications (10 Years): 3

Top Topics

Machine Learning

Top Venues

Publications

Mingzhang Yin, Ruijiang Gao, Weiran Lin, Steven M. Shugan
Nonparametric Discrete Choice Experiments with Machine Learning Guided Adaptive Design. CoRR (2023)
Jihwan Moon, Steven M. Shugan
Explaining Bundle-Framing Effects with Signaling Theory. Mark. Sci. 37 (4) (2018)
Steven M. Shugan, Jihwan Moon, Qiaoni Shi, Nanda S. Kumar
Product Line Bundling: Why Airlines Bundle High-End While Hotels Bundle Low-End. Mark. Sci. 36 (1) (2017)
Steven M. Shugan, Debanjan Mitra
A Theory for Market Growth or Decline. Mark. Sci. 33 (1) (2014)
Steven M. Shugan
Statement from the Editor Regarding "New Perspectives on Customer 'Death' Using a Generalization of the Pareto/NBD Model". Mark. Sci. 29 (6) (2010)
Steven M. Shugan, Debanjan Mitra
Metrics - When and Why Nonaveraging Statistics Work. Manag. Sci. 55 (1) (2009)
Steven M. Shugan
Rejoinder - Think Theory Testing, Not Realism. Mark. Sci. 28 (5) (2009)
Steven M. Shugan
Commentary - Relevancy Is Robust Prediction, Not Alleged Realism. Mark. Sci. 28 (5) (2009)
John R. Hauser, Steven M. Shugan
Defensive Marketing Strategies. Mark. Sci. 27 (1) (2008)
John R. Hauser, Steven M. Shugan
Commentary - Defensive Marketing Strategies. Mark. Sci. 27 (1) (2008)
Steven M. Shugan
Editorial - Introduction to the Special Classics Issue. Mark. Sci. 27 (1) (2008)
Abel P. Jeuland, Steven M. Shugan
Commentary - Managing Channel Profits. Mark. Sci. 27 (1) (2008)
Abel P. Jeuland, Steven M. Shugan
Managing Channel Profits. Mark. Sci. 27 (1) (2008)
Steven M. Shugan, Eric T. Bradlow
Editorial - Database Submissions. Mark. Sci. 27 (1) (2008)
John R. Hauser, Steven M. Shugan
Intensity Measures of Consumer Preference. Oper. Res. 28 (2) (1980)