John R. Hauser

Publication Activity (10 Years)

Years Active: 1977-2023
Publications (10 Years): 7

Top Topics

Customer Behavior

Switching Costs

Learning From Experience

Recommender Systems

Top Venues

Publications

Alex Burnap, John R. Hauser, Artem Timoshenko
Product Aesthetic Design: A Machine Learning Augmentation. Mark. Sci. 42 (6) (2023)
Daria Dzyabura, Siham El Kihal, John R. Hauser, Marat Ibragimov
Leveraging the Power of Images in Managing Product Return Rates. Mark. Sci. 42 (6) (2023)
John R. Hauser, Felix Eggers, Matthew Selove
The Strategic Implications of Scale in Choice-Based Conjoint Analysis. Mark. Sci. 38 (6) (2019)
Artem Timoshenko, John R. Hauser
Identifying Customer Needs from User-Generated Content. Mark. Sci. 38 (1) (2019)
Alex Burnap, John R. Hauser, Artem Timoshenko
Design and Evaluation of Product Aesthetics: A Human-Machine Hybrid Approach. CoRR (2019)
Daria Dzyabura, John R. Hauser
Recommending Products When Consumers Learn Their Preference Weights. Mark. Sci. 38 (3) (2019)
Pradeep Chintagunta, Dominique M. Hanssens, John R. Hauser
Editorial - Marketing Science and Big Data. Mark. Sci. 35 (3) (2016)
Song Lin, Juanjuan Zhang, John R. Hauser
Learning from Experience, Simply. Mark. Sci. 34 (1) (2015)
Sunil Gupta, Dominique M. Hanssens, John R. Hauser, Donald Lehmann, Bernd Schmitt
Introduction to Theory and Practice in Marketing Conference Special Section of Marketing Science. Mark. Sci. 33 (1) (2014)
John R. Hauser, Guilherme Liberali, Glen L. Urban
Website Morphing 2.0: Switching Costs, Partial Exposure, Random Exit, and When to Morph. Manag. Sci. 60 (6) (2014)
Glen L. Urban, Guilherme Liberali, Erin MacDonald, Robert F. Bordley, John R. Hauser
Morphing Banner Advertising. Mark. Sci. 33 (1) (2014)
Pradeep Chintagunta, Dominique M. Hanssens, John R. Hauser, Jagmohan Singh Raju, Kannan Srinivasan, Richard Staelin
: A Strategic Review. Mark. Sci. 32 (1) (2013)
Daria Dzyabura, John R. Hauser
Active Machine Learning for Consideration Heuristics. Mark. Sci. 30 (5) (2011)
John R. Hauser, Glen L. Urban, Guilherme Liberali, Michael Braun
Rejoinder - Response to Comments on "Website Morphing". Mark. Sci. 28 (2) (2009)
John R. Hauser, Glen L. Urban, Guilherme Liberali, Michael Braun
Website Morphing. Mark. Sci. 28 (2) (2009)
John R. Hauser, Steven M. Shugan
Defensive Marketing Strategies. Mark. Sci. 27 (1) (2008)
Arvind Rangaswamy, James J. Cochran, Tülin Erdem, John R. Hauser, Robert J. Meyer
Editorial - Editor-in-Chief Search Committee Report: The Digital Future Is Now. Mark. Sci. 27 (1) (2008)
John R. Hauser, Steven M. Shugan
Commentary - Defensive Marketing Strategies. Mark. Sci. 27 (1) (2008)
Nicholas Weaver, John R. Hauser, John Wawrzynek
The SFRA: a corner-turn FPGA architecture. FPGA (2004)
Carlton M. Osburn, Indong Kim, Sungkee Han, Indranil De, Kam F. Yee, Shyam Gannavaram, Sung-Joo Lee, Chung-Ho Lee, Zhijiong J. Luo, Wenjuan Zhu, John R. Hauser, Dim-Lee Kwong, Gerald Lucovsky, T. P. Ma, Mehmet C. Öztürk
Vertically scaled MOSFET gate stacks and junctions: How far are we likely to go? IBM J. Res. Dev. 46 (2-3) (2002)
Timothy J. Callahan, John R. Hauser, John Wawrzynek
The Garp Architecture and C Compiler. Computer 33 (4) (2000)
Todd D. Hodes, John R. Hauser, John Wawrzynek, Adrian Freed, David Wessel
A fixed-point recursive digital oscillator for additive synthesis of audio. ICASSP (1999)
John R. Hauser, John Wawrzynek
Garp: a MIPS processor with a reconfigurable coprocessor. FCCM (1997)
John R. Hauser
Handling Floating-Point Exceptions in Numeric Programs. ACM Trans. Program. Lang. Syst. 18 (2) (1996)
Nino A. Masnari, John R. Hauser, Gerald Lucovsky, Dennis M. Maher, Robert J. Markunas, Mehmet C. Bztork, Jimmie J. Wortman
Cener for advanced electronic materials processing. Proc. IEEE 81 (1) (1993)
John R. Hauser, Steven M. Shugan
Intensity Measures of Consumer Preference. Oper. Res. 28 (2) (1980)
John R. Hauser
Testing the Accuracy, Usefulness, and Significance of Probabilistic Choice Models: An Information-Theoretic Approach. Oper. Res. 26 (3) (1978)
John R. Hauser, Glen L. Urban
A Normative Methodology for Modeling Consumer Response to Innovation. Oper. Res. 25 (4) (1977)