Dominique M. Hanssens

Publication Activity (10 Years)

Years Active: 2000-2016
Publications (10 Years): 3

Top Topics

Purchase Behavior

Theoretical Frameworks

Special Section

Top Venues

Electron. Commer. Res.

Publications

Pradeep Chintagunta, Dominique M. Hanssens, John R. Hauser
Editorial - Marketing Science and Big Data. Mark. Sci. 35 (3) (2016)
Marc Fischer, Hyun S. Shin, Dominique M. Hanssens
Brand Performance Volatility from Marketing Spending. Manag. Sci. 62 (1) (2016)
Hyun S. Shin, Dominique M. Hanssens, Kyoo il Kim
The role of online buzz for leader versus challenger brands: the case of the MP3 player market. Electron. Commer. Res. 16 (4) (2016)
Dominique M. Hanssens, Koen H. Pauwels, Shuba Srinivasan, Marc Vanhuele, Gökhan Yildirim
Consumer Attitude Metrics for Guiding Marketing Mix Decisions. Mark. Sci. 33 (4) (2014)
Sunil Gupta, Dominique M. Hanssens, John R. Hauser, Donald Lehmann, Bernd Schmitt
Introduction to Theory and Practice in Marketing Conference Special Section of Marketing Science. Mark. Sci. 33 (1) (2014)
Pradeep Chintagunta, Dominique M. Hanssens, John R. Hauser, Jagmohan Singh Raju, Kannan Srinivasan, Richard Staelin
: A Strategic Review. Mark. Sci. 32 (1) (2013)
Amit M. Joshi, Dominique M. Hanssens
Movie Advertising and the Stock Market Valuation of Studios: A Case of "Great Expectations?". Mark. Sci. 28 (2) (2009)
Shuba Srinivasan, Koen H. Pauwels, Dominique M. Hanssens, Marnik G. Dekimpe
Do Promotions Benefit Manufacturers, Retailers, or Both? Manag. Sci. 50 (5) (2004)
Giovanni Giuffrida, Wesley W. Chu, Dominique M. Hanssens
Mining Classification Rules from Datasets with Large Number of Many-Valued Attributes. EDBT (2000)