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Hyun S. Shin
ORCID
Publication Activity (10 Years)
Years Active: 2016-2023
Publications (10 Years): 3
Top Topics
Garch Model
Direct Marketing
Stock Trading
Sensitivity Analysis
Top Venues
Electron. Commer. Res.
Manag. Sci.
Electron. Commer. Res. Appl.
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Publications
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Jenny Jeongeun Yoo
,
Jihoon Jhang
,
Sangyoung Song
,
Hyun S. Shin
An integrated model of prosocial crowdfunding decision: Three utility components and three informational cues.
Electron. Commer. Res. Appl.
57 (2023)
Marc Fischer
,
Hyun S. Shin
,
Dominique M. Hanssens
Brand Performance Volatility from Marketing Spending.
Manag. Sci.
62 (1) (2016)
Hyun S. Shin
,
Dominique M. Hanssens
,
Kyoo il Kim
The role of online buzz for leader versus challenger brands: the case of the MP3 player market.
Electron. Commer. Res.
16 (4) (2016)