Marc Fischer

Publication Activity (10 Years)

Years Active: 2011-2019
Publications (10 Years): 2

Top Topics

Stock Index Futures

Dynamic Pricing

Advertising Campaigns

Top Venues

Publications

Marc Fischer
Practice Prize Paper-Managing Advertising Campaigns for New Product Launches: An Application at Mercedes-Benz. Mark. Sci. 38 (2) (2019)
Marc Fischer, Hyun S. Shin, Dominique M. Hanssens
Brand Performance Volatility from Marketing Spending. Manag. Sci. 62 (1) (2016)
Martin Spann, Marc Fischer, Gerard J. Tellis
Skimming or Penetration? Strategic Dynamic Pricing for New Products. Mark. Sci. 34 (2) (2015)
Marc Fischer, Wolfgang Giehl, Tjark Freundt
Managing Global Brand Investments at DHL. Interfaces 41 (1) (2011)
Marc Fischer, Sönke Albers, Nils Wagner, Monika Frie
Practice Prize Winner - Dynamic Marketing Budget Allocation Across Countries, Products, and Marketing Activities. Mark. Sci. 30 (4) (2011)