Practice Prize Winner - Dynamic Marketing Budget Allocation Across Countries, Products, and Marketing Activities.
Marc FischerSönke AlbersNils WagnerMonika FriePublished in: Mark. Sci. (2011)
Keyphrases
- consumer behavior
- data mining
- website
- customer support
- decision making
- dynamic environments
- marketing campaigns
- potential customers
- social media
- marketing strategies
- viral marketing
- long term
- database marketing
- purchasing behavior
- direct marketing
- customer relationship management
- data mining technology
- product design
- electronic commerce
- special case
- short and long term
- real world