Do Promotions Benefit Manufacturers, Retailers, or Both?

Shuba Srinivasan Koen H. Pauwels Dominique M. Hanssens Marnik G. Dekimpe

Published in: Manag. Sci. (2004)

Keyphrases

supply chain
trade off
machine learning
support vector
third party
databases
decision making
pairwise
data model
state space