Shuba Srinivasan

Publication Activity (10 Years)

Years Active: 2003-2022
Publications (10 Years): 2

Top Topics

Product Reviews

Marketing Strategies

Short And Long Term

Data Mining Applications

Top Venues

Inf. Syst. Res.

INFORMS J. Comput.

Publications

Yicheng Song, Nachiketa Sahoo, Shuba Srinivasan, Chrysanthos Dellarocas
Uncovering Characteristic Response Paths of a Population. INFORMS J. Comput. 34 (3) (2022)
Nachiketa Sahoo, Chrysanthos Dellarocas, Shuba Srinivasan
The Impact of Online Product Reviews on Product Returns. Inf. Syst. Res. 29 (3) (2018)
Dominique M. Hanssens, Koen H. Pauwels, Shuba Srinivasan, Marc Vanhuele, Gökhan Yildirim
Consumer Attitude Metrics for Guiding Marketing Mix Decisions. Mark. Sci. 33 (4) (2014)
Olivier Rubel, Prasad A. Naik, Shuba Srinivasan
Optimal Advertising When Envisioning a Product-Harm Crisis. Mark. Sci. 30 (6) (2011)
Harald J. van Heerde, Shuba Srinivasan, Marnik G. Dekimpe
Estimating Cannibalization Rates for Pioneering Innovations. Mark. Sci. 29 (6) (2010)
Shuba Srinivasan, Koen H. Pauwels, Dominique M. Hanssens, Marnik G. Dekimpe
Do Promotions Benefit Manufacturers, Retailers, or Both? Manag. Sci. 50 (5) (2004)
Sunil Erevelles, Shuba Srinivasan, Steven Rangel
Consumer Satisfaction for Internet Service Providers: An Analysis of Underlying Processes. Inf. Technol. Manag. 4 (1) (2003)