Marc Vanhuele

Publication Activity (10 Years)

Years Active: 2014-2021
Publications (10 Years): 1

Top Topics

Data Mining Technology

Purchase Behavior

Online Shopping

Statistically Significant

Top Venues

Publications

Marc Linzmajer, Gianluca Scheidegger, Thomas Rudolph, Marc Vanhuele
Smartphone Effect on Shoppers: How Mobile Information Storage Influences Price Knowledge. ICIS (2021)
Dominique M. Hanssens, Koen H. Pauwels, Shuba Srinivasan, Marc Vanhuele, Gökhan Yildirim
Consumer Attitude Metrics for Guiding Marketing Mix Decisions. Mark. Sci. 33 (4) (2014)