Marc Linzmajer

Publication Activity (10 Years)

Years Active: 2011-2021
Publications (10 Years): 4

Top Topics

Virtual Learning Communities

Interaction Analysis

Top Venues

Commun. Assoc. Inf. Syst.

Publications

Marc Linzmajer, Gianluca Scheidegger, Thomas Rudolph, Marc Vanhuele
Smartphone Effect on Shoppers: How Mobile Information Storage Influences Price Knowledge. ICIS (2021)
Rabea Schrage, Marco Hubert, Marc Linzmajer
Content is King? The Effectiveness of Message Content, Personalization, and Location in Mobile In-Store Advertising. HICSS (2019)
Marco Hubert, Marc Linzmajer, René Riedl, Mirja Hubert, Peter Kenning, Bernd Weber
Using Psycho-physiological Interaction Analysis with fMRI Data in IS Research: A Guideline. Commun. Assoc. Inf. Syst. 40 (2017)
Marc Linzmajer, Sandro Schopfer, Thorben Keller, Liane Nagengast, Elgar Fleisch, Thomas Rudolph
The Effects of Personalized Recommendations with Popularity Information on Sales - A Field Study in Grocery Retailing. ECIS (2015)
Marco Hubert, Marc Linzmajer, René Riedl, Peter Kenning, Mirja Hubert
Introducing Connectivity Analysis to NeuroIS Research. ICIS (2012)
Christian Brock, Markus Blut, Marc Linzmajer, Björn Zimmer
F-commerce and the Crucial Role of Trust. ICIS (2011)