Rabea Schrage

Publication Activity (10 Years)

Years Active: 2019-2020
Publications (10 Years): 2

Top Topics

User Generated Content

Recommender Systems

Social Awareness

Top Venues

Publications

Rabea Schrage, Peter Kenning, Daniel Guhl, Sebastian Gabel
Price Personalisation Technology in Retail Stores: Examining the Role of Users' Trust. ICIS (2020)
Rabea Schrage, Marco Hubert, Marc Linzmajer
Content is King? The Effectiveness of Message Content, Personalization, and Location in Mobile In-Store Advertising. HICSS (2019)