Consumer Attitude Metrics for Guiding Marketing Mix Decisions.
Dominique M. HanssensKoen H. PauwelsShuba SrinivasanMarc VanhueleGökhan YildirimPublished in: Mark. Sci. (2014)
Keyphrases
- consumer behavior
- decision making
- purchase behavior
- decision makers
- social media
- long term
- website
- data mining
- purchasing behavior
- marketing strategies
- data mining technology
- online shopping
- design decisions
- customer relationship management
- attitudes toward
- statistically significant
- short and long term
- software engineering
- neural network