Prasad A. Naik

Publication Activity (10 Years)

Years Active: 2004-2017
Publications (10 Years): 2

Top Topics

Cognitive Effort

Orientation Estimation

Dynamically Changing

Top Venues

Publications

Olivier Rubel, Prasad A. Naik
Robust Dynamic Estimation. Mark. Sci. 36 (3) (2017)
Ashwin Aravindakshan, Prasad A. Naik
Understanding the Memory Effects in Pulsing Advertising. Oper. Res. 63 (1) (2015)
Ashutosh Prasad, Suresh P. Sethi, Prasad A. Naik
Understanding the impact of churn in dynamic oligopoly markets. Autom. 48 (11) (2012)
Olivier Rubel, Prasad A. Naik, Shuba Srinivasan
Optimal Advertising When Envisioning a Product-Harm Crisis. Mark. Sci. 30 (6) (2011)
Sandy D. Jap, Prasad A. Naik
BidAnalyzer: A Method for Estimation and Selection of Dynamic Bidding Models. Mark. Sci. 27 (6) (2008)
Prasad A. Naik, Ashutosh Prasad, Suresh P. Sethi
Building Brand Awareness in Dynamic Oligopoly Markets. Manag. Sci. 54 (1) (2008)
Prasad A. Naik, Chih-Ling Tsai
Isotonic single-index model for high-dimensional database marketing. Comput. Stat. Data Anal. 47 (4) (2004)