Ashutosh Prasad

Publication Activity (10 Years)

Years Active: 2002-2024
Publications (10 Years): 7

Top Topics

Dynamic Pricing

Capacity Planning

Top Venues

Int. J. Prod. Res.

Publications

Olivier Rubel, Ashutosh Prasad
Rejoinder: Dynamic Incentives in Sales Force Compensation. Mark. Sci. 43 (1) (2024)
Gila E. Fruchter, Ashutosh Prasad, Christophe Van den Bulte
Too Popular, Too Fast: Optimal Advertising and Entry Timing in Markets with Peer Influence. Manag. Sci. 68 (6) (2022)
Norris I. Bruce, Anand Krishnamoorthy, Ashutosh Prasad
Advertising Cycling to Manage Exclusivity Loss in Fashion Styles. Oper. Res. 70 (6) (2022)
Tal Avinadav, Tatyana Chernonog, Gila E. Fruchter, Ashutosh Prasad
Contract design when quality is co-created in a supply chain. Eur. J. Oper. Res. 286 (3) (2020)
Dmitri Kuksov, Ashutosh Prasad, Mohammad Zia
In-Store Advertising by Competitors. Mark. Sci. 36 (3) (2017)
Birendra K. Mishra, Ashutosh Prasad, Dhinu Srinivasan, Mohsen Elhafsi
Pricing and capacity planning for product-line expansion and reduction. Int. J. Prod. Res. 55 (18) (2017)
Olivier Rubel, Ashutosh Prasad
Dynamic Incentives in Sales Force Compensation. Mark. Sci. 35 (4) (2016)
Xiuli He, Anand Krishnamoorthy, Ashutosh Prasad, Suresh P. Sethi
Co-Op Advertising in Dynamic Retail Oligopolies. Decis. Sci. 43 (1) (2012)
Ashutosh Prasad, Suresh P. Sethi, Prasad A. Naik
Understanding the impact of churn in dynamic oligopoly markets. Autom. 48 (11) (2012)
Xiuli He, Anand Krishnamoorthy, Ashutosh Prasad, Suresh P. Sethi
Retail competition and cooperative advertising. Oper. Res. Lett. 39 (1) (2011)
Anand Krishnamoorthy, Ashutosh Prasad, Suresh P. Sethi
Optimal pricing and advertising in a durable-good duopoly. Eur. J. Oper. Res. 200 (2) (2010)
Ashutosh Prasad, R. Venkatesh, Vijay Mahajan
Optimal Bundling of Technological Products with Network Externality. Manag. Sci. 56 (12) (2010)
Ashutosh Prasad, Suresh P. Sethi
Integrated marketing communications in markets with uncertainty and competition. Autom. 45 (3) (2009)
Prasad A. Naik, Ashutosh Prasad, Suresh P. Sethi
Building Brand Awareness in Dynamic Oligopoly Markets. Manag. Sci. 54 (1) (2008)
Ernan Haruvy, Ashutosh Prasad
Freeware as a competitive deterrent. Inf. Econ. Policy 17 (4) (2005)
Srinivasan Raghunathan, Ashutosh Prasad, Birendra K. Mishra, Hsihui Chang
Open source versus closed source: software quality in monopoly and competitive markets. IEEE Trans. Syst. Man Cybern. Part A 35 (6) (2005)
Birendra K. Mishra, T. S. Raghu, Ashutosh Prasad
Strategic Analysis of Corporate Software Piracy Prevention and Detection. J. Organ. Comput. Electron. Commer. 15 (3) (2005)
Birendra K. Mishra, Ashutosh Prasad, Srinivasan Raghunathan
Quality and Profits Under Open Source Versus Closed Source. ICIS (2002)