Christophe Van den Bulte

Publication Activity (10 Years)

Years Active: 2011-2023
Publications (10 Years): 4

Top Topics

Advertising Campaigns

Nonmonotonic Reasoning

Social Network Data

Data Mining Technology

Top Venues

Publications

Kathleen T. Li, Christophe Van den Bulte
Augmented Difference-in-Differences. Mark. Sci. 42 (4) (2023)
Gila E. Fruchter, Ashutosh Prasad, Christophe Van den Bulte
Too Popular, Too Fast: Optimal Advertising and Entry Timing in Markets with Peer Influence. Manag. Sci. 68 (6) (2022)
Ron Berman, Christophe Van den Bulte
False Discovery in A/B Testing. Manag. Sci. 68 (9) (2022)
Yanhao Wei, Pinar Yildirim, Christophe Van den Bulte, Chrysanthos Dellarocas
Credit Scoring with Social Network Data. Mark. Sci. 35 (2) (2016)
Raghuram Iyengar, Christophe Van den Bulte, Jae Young Lee
Social Contagion in New Product Trial and Repeat. Mark. Sci. 34 (3) (2015)
Jing Peng, Christophe Van den Bulte
How to Better Target and Incent Paid Endorsers in Social Advertising Campaigns: A Field Experiment. ICIS (2015)
Yansong Hu, Christophe Van den Bulte
Nonmonotonic Status Effects in New Product Adoption. Mark. Sci. 33 (4) (2014)
Shawndra Hill, Adrian Benton, Christophe Van den Bulte
When Does Social Network-Based Prediction Work? A Large Scale Analysis of Brand and TV audience engagement by Twitter Users. ICIS (2013)
Raghuram Iyengar, Christophe Van den Bulte, Thomas W. Valente
Rejoinder - Further Reflections on Studying Social Influence in New Product Diffusion. Mark. Sci. 30 (2) (2011)
Christophe Van den Bulte, Raghuram Iyengar
Tricked by Truncation: Spurious Duration Dependence and Social Contagion in Hazard Models. Mark. Sci. 30 (2) (2011)
Raghuram Iyengar, Christophe Van den Bulte, Thomas W. Valente
Opinion Leadership and Social Contagion in New Product Diffusion. Mark. Sci. 30 (2) (2011)