Opinion Leadership and Social Contagion in New Product Diffusion.
Raghuram IyengarChristophe Van den BulteThomas W. ValentePublished in: Mark. Sci. (2011)
Keyphrases
- information diffusion
- diffusion process
- viral marketing
- social networks
- diffusion processes
- group dynamics
- diffusion model
- social influence
- social media
- social cognition
- anisotropic diffusion
- social interaction
- online communities
- network dynamics
- st century
- social web
- information flow
- public opinion
- emotional intelligence
- information systems
- personality traits
- sentiment analysis
- positive or negative
- social behavior
- neural network
- computer mediated
- virtual communities