C
search
search
reviewers
reviewers
feeds
feeds
assignments
assignments
settings
logout
How to Better Target and Incent Paid Endorsers in Social Advertising Campaigns: A Field Experiment.
Jing Peng
Christophe Van den Bulte
Published in:
ICIS (2015)
Keyphrases
</>
advertising campaigns
search advertising
online advertising
social networks
social media
social interaction
information retrieval
website
data analysis
display advertising