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Too Popular, Too Fast: Optimal Advertising and Entry Timing in Markets with Peer Influence.

Gila E. FruchterAshutosh PrasadChristophe Van den Bulte
Published in: Manag. Sci. (2022)
Keyphrases
  • optimal solution
  • optimal design
  • dynamic programming
  • objective function
  • electronic commerce
  • worst case
  • closed form
  • optimal control