Gila E. Fruchter

Publication Activity (10 Years)

Years Active: 1991-2024
Publications (10 Years): 5

Top Topics

Marketing Strategies

Financial Services

Customer Preferences

Top Venues

Eur. J. Oper. Res.

Ann. Oper. Res.

Publications

Gila E. Fruchter, Agnieszka Wiszniewska-Matyszkiel
How responsive should a firm be to customers' expectations? Eur. J. Oper. Res. 314 (1) (2024)
Gila E. Fruchter, Ashutosh Prasad, Christophe Van den Bulte
Too Popular, Too Fast: Optimal Advertising and Entry Timing in Markets with Peer Influence. Manag. Sci. 68 (6) (2022)
Gila E. Fruchter, Hussein Naseraldin
Coordinating Carbon Emissions via Production Quantities: A Differential Game Approach. Games 12 (1) (2021)
Tal Avinadav, Tatyana Chernonog, Gila E. Fruchter, Ashutosh Prasad
Contract design when quality is co-created in a supply chain. Eur. J. Oper. Res. 286 (3) (2020)
Fouad El Ouardighi, Gustav Feichtinger, Gila E. Fruchter
Accelerating the diffusion of innovations under mixed word of mouth through marketing-operations interaction. Ann. Oper. Res. 264 (1-2) (2018)
Gila E. Fruchter, Simon Pierre Sigué
Social Relationship and Transactional Marketing Policies - Maximizing Customer Lifetime Value. J. Optimization Theory and Applications 142 (3) (2009)
Gila E. Fruchter, Eugene D. Jaffe, Israel D. Nebenzahl
Dynamic brand-image-based production location decisions. Autom. 42 (8) (2006)
Gila E. Fruchter, Charles S. Tapiero
Dynamic Online and Offline Channel Pricing for Heterogeneous Customers in Virtual Acceptance. IGTR 7 (2) (2005)
Gila E. Fruchter
Advertising in a Competitive Product Line. IGTR 3 (4) (2001)
Gila E. Fruchter
A dual control problem and application to marketing. Eur. J. Oper. Res. 130 (1) (2001)
Gila E. Fruchter, Shlomo Kalish
Dynamic promotional budgeting and media allocation. Eur. J. Oper. Res. 111 (1) (1998)
Gila E. Fruchter
Generalized zero sets location and absolute robust stabilization of continuous nonlinear control systems. Autom. 27 (3) (1991)