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Accelerating the diffusion of innovations under mixed word of mouth through marketing-operations interaction.
Fouad El Ouardighi
Gustav Feichtinger
Gila E. Fruchter
Published in:
Ann. Oper. Res. (2018)
Keyphrases
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website
data mining
information retrieval
decision making
user interaction
human computer interaction
anisotropic diffusion
diffusion model
marketing strategies
database marketing
long term
edge detection
human robot interaction
diffusion process
financial services