Social Relationship and Transactional Marketing Policies - Maximizing Customer Lifetime Value.
Gila E. FruchterSimon Pierre SiguéPublished in: J. Optimization Theory and Applications (2009)
Keyphrases
- social relationships
- viral marketing
- social media
- social networks
- online social networks
- social network analysis
- social network services
- social interaction
- decision making
- fault tolerant
- social relations
- social context
- social influence
- social activities
- long term
- optimal policy
- user interests
- website
- customer relationship management
- social ties
- web services
- marketing strategies
- potential customers
- consumer behavior
- dynamic programming
- data mining
- customer behavior
- predictive modeling
- social networking sites
- collaborative learning