Simon Pierre Sigué

Publication Activity (10 Years)

Years Active: 2001-2022
Publications (10 Years): 7

Top Topics

Product Descriptions

Top Venues

Int. Trans. Oper. Res.

Eur. J. Oper. Res.

Int. J. Prod. Res.

J. Oper. Res. Soc.

Publications

Salma Karray, Guiomar Martín-Herrán, Simon Pierre Sigué
Cooperative advertising in competing supply chains and the long-term effects of retail advertising. J. Oper. Res. Soc. 73 (10) (2022)
Salma Karray, Simon Pierre Sigué
Multichannel retailing and price competition. Int. Trans. Oper. Res. 28 (4) (2021)
Guiomar Martín-Herrán, Simon Pierre Sigué
Manufacturer defensive and offensive advertising in competing distribution channels. Int. Trans. Oper. Res. 27 (2) (2020)
Punya Chatterjee, Salma Karray, Simon Pierre Sigué
Cooperative advertising programs: are accrual constraints necessary? Int. Trans. Oper. Res. 26 (6) (2019)
Salma Karray, Simon Pierre Sigué
Joint advertising of complementary products sold through an independent retailer. Int. J. Prod. Res. 56 (15) (2018)
Salma Karray, Simon Pierre Sigué
Informational and/or transactional websites: Strategic choices in a distribution channel. Electron. Commer. Res. Appl. 27 (2018)
Salma Karray, Simon Pierre Sigué
Should companies jointly promote their complementary products when they compete in other product categories? Eur. J. Oper. Res. 255 (2) (2016)
Steffen Jørgensen, Simon Pierre Sigué
Defensive, Offensive, and Generic Advertising in a Lanchester Model with Market Growth. Dyn. Games Appl. 5 (4) (2015)
Guiomar Martín-Herrán, Simon Pierre Sigué
Trade deals and/or on-package coupons. Eur. J. Oper. Res. 241 (2) (2015)
Guiomar Martín-Herrán, Simon Pierre Sigué, Georges Zaccour
Downstream horizontal integration and multiunit dealership. Int. Trans. Oper. Res. 21 (1) (2014)
Guiomar Martín-Herrán, Simon Pierre Sigué, Georges Zaccour
Strategic interactions in traditional franchise systems: Are franchisors always better off? Eur. J. Oper. Res. 213 (3) (2011)
Guiomar Martín-Herrán, Simon Pierre Sigué
Prices, promotions, and channel profitability: Was the conventional wisdom mistaken? Eur. J. Oper. Res. 211 (2) (2011)
Simon Pierre Sigué, Pradeep Chintagunta
Advertising strategies in a franchise system. Eur. J. Oper. Res. 198 (2) (2009)
Gila E. Fruchter, Simon Pierre Sigué
Social Relationship and Transactional Marketing Policies - Maximizing Customer Lifetime Value. J. Optimization Theory and Applications 142 (3) (2009)
Simon Pierre Sigué
. By Steffen Jørgensen and Georges Zaccour. IGTR 6 (2) (2004)
Steffen Jørgensen, Simon Pierre Sigué, Georges Zaccour
Stackelberg Leadership in a Marketing Channel. IGTR 3 (1) (2001)