Should companies jointly promote their complementary products when they compete in other product categories?
Salma KarraySimon Pierre SiguéPublished in: Eur. J. Oper. Res. (2016)
Keyphrases
- market share
- consumer products
- competitive market
- product information
- market segments
- marketing campaigns
- product design
- customer base
- online retailers
- product line
- potential customers
- product quality
- product recommendation
- customer requirements
- product descriptions
- product catalogs
- software product
- high tech
- product development
- software vendors
- marketing strategies
- life cycle
- competitive environment
- competitive advantage
- product search
- small and medium sized
- early adopters
- long tail
- product development process
- customer support
- customer reviews
- search engine
- product reviews
- business applications
- software engineering
- customer demand
- mass production