Salma Karray

Publication Activity (10 Years)

Years Active: 2007-2024
Publications (10 Years): 18

Top Topics

Theoretic Analysis

Machine Learning Algorithms

Top Venues

Eur. J. Oper. Res.

Int. Trans. Oper. Res.

J. Oper. Res. Soc.

Electron. Commer. Res. Appl.

Publications

Salma Karray, Guiomar Martín-Herrán
The effects of decision timing for pricing and marketing efforts in a supply chain with competing manufacturers. Int. Trans. Oper. Res. 31 (1) (2024)
Amirhossein Jafarzadeh Ghazi, Salma Karray, Nader Azad
Price and quality competition while envisioning a quality-related product recall. Eur. J. Oper. Res. 311 (2) (2023)
Marcos Roberto Machado, Salma Karray
Assessing credit risk of commercial customers using hybrid machine learning algorithms. Expert Syst. Appl. 200 (2022)
Amirhossein Bazargan, Salma Karray
The impact of retailers' loyalty programs in a supply chain context. Comput. Ind. Eng. 172 (Part) (2022)
Marcos Roberto Machado, Salma Karray
Applying hybrid machine learning algorithms to assess customer risk-adjusted revenue in the financial industry. Electron. Commer. Res. Appl. 56 (2022)
Salma Karray, Guiomar Martín-Herrán, Simon Pierre Sigué
Cooperative advertising in competing supply chains and the long-term effects of retail advertising. J. Oper. Res. Soc. 73 (10) (2022)
Salma Karray, Simon Pierre Sigué
Multichannel retailing and price competition. Int. Trans. Oper. Res. 28 (4) (2021)
Amirhossein Bazargan, Salma Karray, Saeed Zolfaghari
Can restrictions on redemption timing boost profitability of loyalty programs in competitive environments? Comput. Manag. Sci. 18 (1) (2021)
Amirhossein Bazargan, Saeed Zolfaghari, Salma Karray
Should competing firms offer 'Buy n times, get one free' loyalty programs? A game-theoretic analysis. J. Oper. Res. Soc. 71 (2) (2020)
Punya Chatterjee, Salma Karray, Simon Pierre Sigué
Cooperative advertising programs: are accrual constraints necessary? Int. Trans. Oper. Res. 26 (6) (2019)
Salma Karray, Guiomar Martín-Herrán
Fighting store brands through the strategic timing of pricing and advertising decisions. Eur. J. Oper. Res. 275 (2) (2019)
Pietro De Giovanni, Salma Karray, Guiomar Martín-Herrán
Vendor Management Inventory with consignment contracts and the benefits of cooperative advertising. Eur. J. Oper. Res. 272 (2) (2019)
Marcos Roberto Machado, Salma Karray, Ivaldo Tributino de Sousa
LightGBM: an Effective Decision Tree Gradient Boosting Method to Predict Customer Loyalty in the Finance Industry. ICCSE (2019)
Salma Karray, Simon Pierre Sigué
Joint advertising of complementary products sold through an independent retailer. Int. J. Prod. Res. 56 (15) (2018)
Salma Karray, Simon Pierre Sigué
Informational and/or transactional websites: Strategic choices in a distribution channel. Electron. Commer. Res. Appl. 27 (2018)
Amirhossein Bazargan, Salma Karray, Saeed Zolfaghari
times, get one free' loyalty cards: Are they profitable for competing firms? A game theoretic analysis. Eur. J. Oper. Res. 265 (2) (2018)
Salma Karray, Simon Pierre Sigué
Should companies jointly promote their complementary products when they compete in other product categories? Eur. J. Oper. Res. 255 (2) (2016)
Salma Karray
Modeling brand advertising with heterogeneous consumer response: channel implications. Ann. Oper. Res. 233 (1) (2015)
Salma Karray
Periodicity of pricing and marketing efforts in a distribution channel. Eur. J. Oper. Res. 228 (3) (2013)
Salma Karray
Effectiveness of retail joint promotions under different channel structures. Eur. J. Oper. Res. 210 (3) (2011)
Salma Karray, Guiomar Martín-Herrán
A dynamic model for advertising and pricing competition between national and store brands. Eur. J. Oper. Res. 193 (2) (2009)
Salma Karray, Georges Zaccour
Effectiveness of COOP Advertising Programs in Competitive Distribution Channels. IGTR 9 (2) (2007)