The effects of decision timing for pricing and marketing efforts in a supply chain with competing manufacturers.
Salma KarrayGuiomar Martín-HerránPublished in: Int. Trans. Oper. Res. (2024)
Keyphrases
- supply chain
- decision making
- uncertain demand
- supply chain management
- pricing schemes
- lead time
- inventory management
- dynamic pricing
- pricing model
- operating costs
- bullwhip effect
- pricing strategies
- pricing mechanism
- inventory control
- service level
- decision makers
- revenue sharing
- supplier selection
- quantity discount
- customer demand
- stackelberg game
- inventory policy
- radio frequency identification rfid
- rfid technology