Guiomar Martín-Herrán

Publication Activity (10 Years)

Years Active: 2004-2024
Publications (10 Years): 16

Top Topics

Top Venues

Eur. J. Oper. Res.

Int. Trans. Oper. Res.

Dyn. Games Appl.

Math. Soc. Sci.

Publications

Guiomar Martín-Herrán, Santiago J. Rubio
Efficiency-Inducing Policy for Polluting Oligopolists. Dyn. Games Appl. 14 (1) (2024)
Salma Karray, Guiomar Martín-Herrán
The effects of decision timing for pricing and marketing efforts in a supply chain with competing manufacturers. Int. Trans. Oper. Res. 31 (1) (2024)
Javier de Frutos, Víctor Gatón, Paula M. López-Pérez, Guiomar Martín-Herrán
Investment in Cleaner Technologies in a Transboundary Pollution Dynamic Game: A Numerical Investigation. Dyn. Games Appl. 12 (3) (2022)
Salma Karray, Guiomar Martín-Herrán, Simon Pierre Sigué
Cooperative advertising in competing supply chains and the long-term effects of retail advertising. J. Oper. Res. Soc. 73 (10) (2022)
Javier de Frutos, Paula M. López-Pérez, Guiomar Martín-Herrán
Equilibrium strategies in a multiregional transboundary pollution differential game with spatially distributed controls. Autom. 125 (2021)
Guiomar Martín-Herrán, Santiago J. Rubio
On coincidence of feedback and global Stackelberg equilibria in a class of differential games. Eur. J. Oper. Res. 293 (2) (2021)
Guiomar Martín-Herrán, Simon Pierre Sigué
Manufacturer defensive and offensive advertising in competing distribution channels. Int. Trans. Oper. Res. 27 (2) (2020)
Javier de Frutos, Guiomar Martín-Herrán
Spatial vs. non-spatial transboundary pollution control in a class of cooperative and non-cooperative dynamic games. Eur. J. Oper. Res. 276 (1) (2019)
Salma Karray, Guiomar Martín-Herrán
Fighting store brands through the strategic timing of pricing and advertising decisions. Eur. J. Oper. Res. 275 (2) (2019)
Pietro De Giovanni, Salma Karray, Guiomar Martín-Herrán
Vendor Management Inventory with consignment contracts and the benefits of cooperative advertising. Eur. J. Oper. Res. 272 (2) (2019)
Javier de Frutos, Guiomar Martín-Herrán
Selection of a Markov Perfect Nash Equilibrium in a Class of Differential Games. Dyn. Games Appl. 8 (3) (2018)
Hassan Benchekroun, Guiomar Martín-Herrán
The impact of foresight in a transboundary pollution game. Eur. J. Oper. Res. 251 (1) (2016)
Francisco Cabo, Guiomar Martín-Herrán, María Pilar Martínez-García
Unbounded growth in the Neoclassical growth model with non-constant discounting. Math. Soc. Sci. 84 (2016)
Guiomar Martín-Herrán, Simon Pierre Sigué
Trade deals and/or on-package coupons. Eur. J. Oper. Res. 241 (2) (2015)
Guiomar Martín-Herrán, Sihem Taboubi
Price coordination in distribution channels: A dynamic perspective. Eur. J. Oper. Res. 240 (2) (2015)
Javier de Frutos, Guiomar Martín-Herrán
Does Flexibility Facilitate Sustainability of Cooperation Over Time? A Case Study from Environmental Economics. J. Optim. Theory Appl. 165 (2) (2015)
Guiomar Martín-Herrán, Simon Pierre Sigué, Georges Zaccour
Downstream horizontal integration and multiunit dealership. Int. Trans. Oper. Res. 21 (1) (2014)
Guiomar Martín-Herrán, Sihem Taboubi, Georges Zaccour
Dual role of price and myopia in a marketing channel. Eur. J. Oper. Res. 219 (2) (2012)
Guiomar Martín-Herrán, Simon Pierre Sigué, Georges Zaccour
Strategic interactions in traditional franchise systems: Are franchisors always better off? Eur. J. Oper. Res. 213 (3) (2011)
Guiomar Martín-Herrán, Simon Pierre Sigué
Prices, promotions, and channel profitability: Was the conventional wisdom mistaken? Eur. J. Oper. Res. 211 (2) (2011)
Steffen Jørgensen, Guiomar Martín-Herrán, Georges Zaccour
The Leitmann-Schmitendorf advertising differential game. Appl. Math. Comput. 217 (3) (2010)
Salma Karray, Guiomar Martín-Herrán
A dynamic model for advertising and pricing competition between national and store brands. Eur. J. Oper. Res. 193 (2) (2009)
Nawel Amrouche, Guiomar Martín-Herrán, Georges Zaccour
Feedback Stackelberg equilibrium strategies when the private label competes with the national brand. Ann. Oper. Res. 164 (1) (2008)
Guiomar Martín-Herrán, Olivier Rubel, Georges Zaccour
Competing for consumer's attention. Autom. 44 (2) (2008)
Francisco Cabo, Guiomar Martín-Herrán, María Pilar Martínez-García
Technological Leadership and Sustainable Growth in a Bilateral Trade Model. IGTR 10 (1) (2008)
Francisco Cabo, Elena Escudero, Guiomar Martín-Herrán
A Time-Consistent Agreement in an interregional differential Game on Pollution and Trade. IGTR 8 (3) (2006)
Guiomar Martín-Herrán, Sihem Taboubi, Georges Zaccour
The Impact of Manufacturers' Wholesale Prices on a Retailer's Shelf-Space and Pricing Decisions. Decis. Sci. 37 (1) (2006)
Guiomar Martín-Herrán, Pierre Cartigny, Estelle Motte, Mabel Tidball
Deforestation and foreign transfers: a Stackelberg differential game approach. Comput. Oper. Res. 33 (2006)
Guiomar Martín-Herrán, Sihem Taboubi
Shelf-Space Allocation and Advertising Decisions in the Marketing Channel: a differential Game Approach. IGTR 7 (3) (2005)
Guiomar Martín-Herrán, Sihem Taboubi, Georges Zaccour
A time-consistent open-loop Stackelberg equilibrium of shelf-space allocation. Autom. 41 (6) (2005)
Steffen Jørgensen, Guiomar Martín-Herrán, Georges Zaccour
Sustainability of Cooperation overtime in Linear-Quadratic differential Games. IGTR 7 (4) (2005)
Karima Fredj, Guiomar Martín-Herrán, Georges Zaccour
Slowing deforestation pace through subsidies: a differential game. Autom. 40 (2) (2004)
Ramla Jarrar, Guiomar Martín-Herrán, Georges Zaccour
Markov Perfect Equilibrium Advertising Strategies of Lanchester Duopoly Model: A Technical Note. Manag. Sci. 50 (7) (2004)