Fighting store brands through the strategic timing of pricing and advertising decisions.

Salma Karray Guiomar Martín-Herrán

Published in: Eur. J. Oper. Res. (2019)

Keyphrases

decision making
operational decisions
decision makers
case study
strategic decisions
strategic and tactical
current status
decision model
financial markets
database
making decisions
knowledge management
dynamic pricing
consumer behavior
business intelligence
internet advertising
targeted advertising
social networks