A dynamic model for advertising and pricing competition between national and store brands.

Salma Karray Guiomar Martín-Herrán

Published in: Eur. J. Oper. Res. (2009)

Keyphrases

dynamic model
experimental data
united states
control scheme
network effects
parallel manipulator
online advertising
controller design
demand function
neural network
unscented kalman filter
internet advertising